Tim Hudson joins AutoProtect Group as Chief Sales and Marketing Officer

AutoProtect Group has appointed Tim Hudson to the newly created role of Chief Sales and Marketing Officer a step that provides a clear signal of the Group’s ambition and commitment to growth.

With extensive experience in the automotive industry in the UK and overseas, including senior Board and C-level roles in the leasing, manufacturer, auction and most recently automotive data and software sectors, Tim’s appointment is a significant coup for AutoProtect Group as CEO Matthew Briggs observes;

“The motor retailing landscape is changing at a breakneck pace. Tim’s experience across the automotive eco-system and deep insights into the evolving way people buy and use cars, the changing distribution models for new and used cars and the rapidly increasing digitisation of virtually every sector demands fresh thinking. We are determined to be at the forefront in leading positive change finding different and innovative ways to serve our customers. Tim’s experience and enthusiasm will be invaluable in leading this strategy.” 

In assessing his new role Tim, reflects;

“The car distribution sector is already undergoing disruption and this will only accelerate. It’s up to forward-looking players like AutoProtect Group to lead the call for disruption from within. Challenging the existing model is not a threat; it is an opportunity. I’m looking forward to the positive discussions and actions that we and our partners, existing and new, can create to deliver fresh, agile support propositions that make us vital to vehicle buyers/users.”