By Mike Macaulay, Head of Corporate Sales, AutoProtect Can you highlight key trends and developments when it comes to GAP sales? Does anything stick out?
RTI and GAP products are becoming increasingly important to motor retailers. By adding value to the bottom-line, lifetime value, customer retention and customer satisfaction; equally they can be missed. Indeed, satisfaction can turn to dissatisfaction if things go wrong and unfortunately this continues to happen.
By Mike Macaulay, Head of Corporate Sales, AutoProtect Even those of us with a ‘glass half-full’ mentality cannot overlook the reality that 2018 will be a tougher year for many involved in car retailing.
Traditional claims processes for added value services can benefit from a more ‘customer-engaged’ approach; that is exactly what AutoProtect has discovered; the outcome is higher customer satisfaction and a faster process overall.
A strategy focused upon building
Winners of Added Value Product Provider of the Year at the 2017 F&I Awards
In the aftermath of new FCA regulation
In Augusts issue of Motor Trader, AutoProtect was asked to comment on the rise in GAP sales in 2017. Mike Macaulay, Corporate Business Development Manager, has provided this response below:
A growing role for added value services Marc Schwartz, Paint Protection Development Manager, AutoProtect Ltd
Taking your culture and values online Mike Macaulay, Head of Corporate Sales, AutoProtect Ltd