Success with GAP benefits from having your name on the product

Sinclair Motor Group builds trust with its own-branded AutoProtect GAP and SMART products.

At the heart of the Sinclair Group ethos is personal service. In a values-led culture, added-value services play an important role as a profit centre and as a means of reinforcing the Sinclair commitment to service.

In 2009, the business reviewed its approach to two key products; GAP, branded as Sinclair Asset Protection within the business, and SMART Insurance. The business selected AutoProtect as their supplier, based upon the shared synergy in terms of customer care and what, at the time, were emerging trends in compliance.

Sinclair’s head of F&I and compliance, Edward Ellis, points to a collaborative approach as being central to the continuing success enjoyed by both parties:

“Customers are reassured by the fact that it is branded with the Sinclair name. Many have been with us as friends for many years and recognise that we would not put our name to a product we didn’t believe in. It is a seemingly small, but significant step in best practice and underpins our relationship with our AutoProtect and their transparent approach.”

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