On May 12th, many of the leading players from across the UK motor retail industry will meet up for the AM Awards at the Park Plaza London Bridge Hotel. Once again, AutoProtect will be there, showing our support for the industry and meeting friends old and new.
Importantly, we will be at the AM Awards as the sponsor and advocate for an all-new category, The Community Hero award.
Dealer groups and individual dealers quietly and sometimes prominently support their local communities right across the UK. From sponsoring local sports teams to helping good causes financially or often in terms of time and expertise and sometimes enabling staff members to support causes close to their hearts.
Having worked in the motor industry for many years, I know that a mantra within dealers of; ‘work hard, play hard and give something back’ is more common than many people may realise. I think we all know that giving something back often makes a meaningful difference to a cause that may not be high-profile and usually have local resonance.
Collectively, at AutoProtect Group, we pay tribute to all those dealers playing their part in their communities. While there will be only one winner at the AM Awards event on the night, we recognise that awards are not why you do what you do to help others.
For all those who make the award shortlist and the even more significant number of people and businesses playing their part in their community, please recognise that everybody is better off for your efforts, no matter how large or small.
Mike Edwards, Chief Sales and Marketing Officer, AutoProtect Group