Optimising retention and lifetime value

Re-imagining the roles of added value services

The car retailing landscape has changed significantly over the last year. The COVID-19 pandemic, the subsequent shift to omnichannel retailing, new Financial Conduct Authority (FCA) rules for motor finance, the emergence of online used car retailing brands, the increasing presence of alternative fuelled cars and the trend by OEMs to agency models all stand out.

Against this backdrop, the motor retailing community has demonstrated its ability to survive and indeed thrive. Inherent to the sector’s success has been a capacity to adapt. New technologies, working practices and a greater focus on cost control have paid off, but they need to stay ahead of the curve and sustain the change momentum.

To read the full story, please click HERE.