“To be recognised by AM’s dealer readership as their Recommended GAP supplier is a great honour, especially since it reflects the second successive year in which AutoProtect has received this recognition. However, we are not resting on our laurels; continuous improvement for our dealers and their customers remains ongoing,”
reflects Mike Macaulay, Head of Corporate Sales at AutoProtect.
AutoProtect is committed to a long-term strategy designed to differentiate the business upon a simple commitment to building trust in everything the business undertakes. Over the last few year, this has seen the business moving to Plain English in all of its documentation, beginning with the new warranty product range.
Furthermore, digitising much of the claims processes and conducting significant levels of dealer training to ensure that they were ready for the introduction of the Insurance Distribution Directive (IDD) on 1st October 2018.
Macaulay sees embracing IDD as a massive positive for dealers to enhance the perceived level of professionalism across the market. He is committed to ensuring dealers recognise the importance of adopting the long-term benefits of this new regulation and that AutoProtect is at the forefront of helping them to realise its potential benefits, noting;
“IDD has introduced a requirement for all people offering insurance products to undertake 15 hours of Continuous Professional Development (CPD) training every year.”
“This creates a new quality standard that will enhance consumer confidence. At AutoProtect, we have the resources and expertise to support this new standard; it is yet another reason for dealers to look to us for support. It is also something we believe can help dealers to increase sales.”
The AutoProtect approach continues to win the business new dealer friends and as one recently said;
“There is no magic formula to added-value success, but as we have seen across many years, the key attributes are a long-term relationship with the supplier partner based upon mutual understanding and respect and a long-term outlook for the customer; lifetime value counts.”
“Our relationship with AutoProtect and their account management team has been in place for many years. For us, they are an extension of our business and this in itself has paid dividends down the years.”
Macaulay concludes;
“We never take our dealers support or loyalty for granted and while we are delighted and honoured to receive this recognition, we will keep our feet on the ground and keep pushing ahead with more of the same in terms of ethos and innovation. The year ahead will certainly bring fresh challenges and we will be side by side to support our dealers, respecting the way in which they support AutoProtect.”
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